I am a cycling coach who believes progress is built through clarity, consistency, and a genuine understanding of the athlete behind the numbers. My coaching style blends technical precision with human connection: every rider I work with receives feedback that is honest, specific, and shaped around their real‑world life, not a generic training template.
I specialise in helping time‑triallists and endurance athletes develop long‑term performance through structured training, aero refinement, and clear communication. But more importantly, I help riders understand why things are improving, how their training fits together, and what each session means for their bigger goals. My athletes never feel lost in d
ata — they feel guided by it.
ata — they feel guided by it.I coach the whole athlete. That means I pay attention not just to power numbers, but to confidence, mindset, fatigue, motivation, and the realities of balancing training with work, family, and life. I explain performance in context — weather, course speed, traffic, equipment changes, and position development — so riders learn to judge their progress by more than a stopwatch.
My feedback style is calm, constructive, and athlete‑centred. I tell the truth, but always in a way that lifts the rider and strengthens their belief in the process. I’m not a “smash yourself every session” coach. I’m a “build the engine properly” coach who values consistency over chaos and long‑term development over short‑term panic.
Above all, I coach with integrity. I don’t oversell, I don’t chase ego, and I don’t treat athletes like numbers on a spreadsheet. I treat them like people with goals, challenges, and potential — and I take pride in helping them unlock it.
If you’re looking for a coach who combines technical accuracy with supportive, clear communication — someone who will help you understand your performance, trust your training, and enjoy the journey — I’d be proud to work with you.
I am a level 3 qualified cycling coach (Association of British Cycling Coaches -ABCC) and level 2 cycling coach with Training Peaks.
I am an active member of the cycling community promoting race events each year, am President of Stafford Road Club and Chairman of the Midlands VTTA
Please feel free to contact me for an informal chat and we can discuss how I can help you to ‘Be the best you can’